Place all ingredients in a blender or food processor and pulse until you get the desired consistency (12-18 pulses should do).
56 ounces (2 cans) whole, peeled tomatoes, 1 cup fresh cilantro leaves rough chopped, ½ medium white onion rough chopped, 2 jalapeno peppers seeds, 1 clove garlic skin removed, 1½ teaspoons kosher salt or coarse sea salt if using table salt, Juice from 2½ limes, ¾ teaspoon ground cumin, ½ teaspoon granulated sugar